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2.2: Design Research and Concept Generation

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  • 2.2 Design Research and Concept Generation

    Alex Hass

    Defining Design Problem Parameters

    Many designers define communication design as a problem-solving process. (The problem/opportunity is how to deliver information effectively to the desired audience.) The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.