This textbook -- written by a group of select experts with a focus on different aspects of the design process, from creation to production -- addresses the many steps of creating and then producing physical, printed, or other imaged products that people interact with on a daily basis. It covers the concept that, while most modern graphic design is created on computers using design software, the ideas and concepts don’t stay on the computer. The ideas need to be completed in the computer software, then progress to an imaging (traditionally referred to as printing) process. Keywords are highlighted throughout and summarized in a Glossary at the end of the book, and each chapter includes exercises and suggested readings.
- No image available1: Design History
- No image available2: Design Process
- No image available3: Design Elements, Design Principles, and Compositional Organization
- No image available4: Color Management in the Graphic Technologies
- No image available5: Pre-press
- No image available6: Imaging
- No image available7: Web2print