This chapter was written by Britnie Edwards, Christy Douglass, Mallory Gorder & Haley Powers. Chapter thumbnail photo by Headway on Unsplash. Graphics by Alanna Clunen.
At the end of this section, students will be able to:
- Explain the key elements that contribute to event success
- Summarize the event planning process
- Describe career opportunities within the meeting and event planning segment of the hospitality industry
- Suggest tactics meeting and event planners can utilize to be sustainable and positively impact the planet
- Reflect on strategies meeting and event planners can implement to positively impact diversity and inclusion within the industry