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12: Industry Discipline - Marketing and Social Media

  • Page ID
    11019
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    Industry Discipline Marketing and Social Media.jpg

    ​​​​​​This chapter was written by Natalie Jasinski. Chapter thumbnail photo by NordWood Themes on Unsplash. Graphics by Alanna Clunen.

    LEARNING OBJECTIVES

    At the end of this section, students will be able to:

    • Explain the role of marketing within the hospitality industry
    • Summarize the key operational processes and basic management functions of marketing
    • Describe career opportunities within the marketing discipline in the hospitality industry
    • Suggest tactics marketing departments can utilize to be sustainable and positively impact the planet
    • Reflect on strategies marketing departments can implement to positively impact diversity and inclusion within the industry


    12: Industry Discipline - Marketing and Social Media is shared under a CC BY-NC license and was authored, remixed, and/or curated by LibreTexts.

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