This chapter was written by Natalie Jasinski. Chapter thumbnail photo by NordWood Themes on Unsplash. Graphics by Alanna Clunen.
At the end of this section, students will be able to:
- Explain the role of marketing within the hospitality industry
- Summarize the key operational processes and basic management functions of marketing
- Describe career opportunities within the marketing discipline in the hospitality industry
- Suggest tactics marketing departments can utilize to be sustainable and positively impact the planet
- Reflect on strategies marketing departments can implement to positively impact diversity and inclusion within the industry