12: Industry Discipline - Marketing and Social Media
- Page ID
- 11019
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This chapter was written by Natalie Jasinski. Chapter thumbnail photo by NordWood Themes on Unsplash. Graphics by Alanna Clunen.
LEARNING OBJECTIVES
At the end of this section, students will be able to:
- Explain the role of marketing within the hospitality industry
- Summarize the key operational processes and basic management functions of marketing
- Describe career opportunities within the marketing discipline in the hospitality industry
- Suggest tactics marketing departments can utilize to be sustainable and positively impact the planet
- Reflect on strategies marketing departments can implement to positively impact diversity and inclusion within the industry