15.4: PARTICIPANTS
- Page ID
- 67609
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The role of criminals is simple - cheat the system and gain access to personal information for personal gain.
Identity Theft Prevention Agencies
Companies such as LifeLock and LegalShield exist to monitor and restore identities in the case of ID theft (LegalShield, 2014). The LifeLock website states their mission: "to search for potential misuse of your SSN, name, address or date of birth in applications for credit or services" (LifeLock, 2014). These agencies may not support identity theft; however, it is clear that they stand to profit from it- as ID theft grows, these companies naturally gain clients. After several Target stores suffered a security breach earlier in 2014, Todd Davis, the CEO of LifeLock, stated, "I don't get excited when a breach occurs, despite the fact LifeLock will experience a tailwind after a breach happens" (Lowery, 2014).
Federal Institutions
Federal institutions such as the U.S. Dept. of Justice, Securities and Exchange Commission and the Federal Trade Commission all have the ability to pass federal programs on a nationwide scale which could seriously combat identity theft. The problem is, that these criminals can be very hard to identify. Since ID theft can occur in many different ways across a variety of different industries, it is easy for a small time criminal to fly under the radar. Instead of finding small criminals, larger institutions have taken to fighting the larger cases where significant amounts of money or information are stolen (Mathews, 2013).
Social Media Institutions
Internet services such as Amazon and Facebook generate revenue through targeted advertising using people's personal information and online trends (Facebook, 2014). For example, if a person is online shopping for a guitar, Facebook can place guitar ads on his or her Facebook page after they log in. One area of concern lies in the information given on people's Facebook pages, which of often contains possible answers to security questions prompted for logging into another accounts (i.e. pets names, hometown, etc.) (Lewis, 2014). Facebook also has no method of verifying the identity of a user, which can allow criminals to become "friends" with others and access information on their pages.


