This text explores the core principles of event planning and management as it specifically relates to cultural heritage tourism, demonstrating the principles through the case study of three existing cultural heritage festivals. Student will learn the core principles of event planning and management by examining three different real world case studies and exploring a cultural heritage tourism event of the student’s choice and writing an event management plan for this cultural heritage tourism event. The student will learn the core principles in planning and managing a cultural heritage tourism site or event through the course readings and the exploration and evaluation of an actual cultural heritage tourism site or event as a case study.
Thumbnail: Rustic Table. (Pixabay License; Lucarthb via Pixabay)