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    TRV 295 – Topics in Cultural Heritage Tourism Planning and Management


    Summer Semester 2018 Meeting times: By appointment

    Instructor: Dr. T. Michael Gilley



    TRV 295 – Topics in Cultural Heritage Tourism Event Planning and Management explores the core principles of event planning and management as it specifically relates to cultural heritage tourism, demonstrating the principles through the case study of three existing cultural heritage festivals (3 credits).



    Student will learn the core principles of event planning and management by examining three different real world case studies and exploring a cultural heritage tourism event of the student’s choice and writing an event management plan for this cultural heritage tourism event.



    The student will learn the core principles in planning and managing a cultural heritage tourism site or event through the course readings and the exploration and evaluation of an actual cultural heritage tourism site or event as a case study.


    TEXTBOOK:  None required. Learning resources is provided on the distance education site.


    This is an online course so students will be required to regularly and frequently check their email and distance education site.  Students will have assigned readings, oral and written communications with the instructor, other students in the class, and manager and / or staff for their chosen cultural heritage tourism site or event.  After completing the assigned readings, the student will locate other information on the topic and communicate this as well as any questions they may have for clarification on their exploration of the topic for the week.  Questions will be posted in the distance education site discussion board for the instructor to post responses. The students will communicate each week with the manager and / or staff for their chosen cultural heritage tourism event on the event planning and management topic for that specific week.  Each week the student will post a written, detailed description of the goals, objectives, policies, procedures, staff, budget, evaluation, etc. that are currently under study. The student in this written weekly detailed description will build their specific real world case study for cultural heritage tourism planning and management with evaluative comments / recommendations for improvement.  Fellow students and the instructor can add questions and comments to the written case study description. These are the learning / instructional methods for this course.



    • Week 1 – Review Syllabus, Chapter 1 – Introduction to Cultural Heritage Tourism, and Chapter 2 – Community Role & Stakeholders, and complete assignments for these chapters.
    • Week 2 – Review Chapter 3 – Cultural Heritage Focus & Contractual Services, Chapter 4 – Vision, Mission, & Strategic Planning, and complete assignments for these chapters.
    • Week 3 – Review Chapter 5 – Site Selection and Planning, Chapter 6 – Technology Needs & Use, Chapter 7 – Concessions, and complete assignments for these chapters.
    • Week 4 – Review Chapter 8 – Staff & Volunteers, Chapter 9 – Event Safety & Risk Management, complete assignments for these chapters, and take Midterm Exam.
    • Week 5 – Review Chapter 10 – Marketing and Promotion, Chapter 11 – Customer Satisfaction, and complete assignments for these chapters.
    • Week 6 – Review Chapter 12 – Event Evaluation, Chapter 13 – Budgeting & Sponsorship, and complete assignments for these chapters.
    • Week 7 – Use the assignments completed for the Case Study of your chosen event from weeks 1-6, prepare a PowerPoint Presentation, and post the presentation to the distance education site.
    • Week 8 – Final Exam.



    Grading will be based upon the following:

    1. Weekly Posting of Assignments on Distance Education Site

    Assessment: _13 points_


    1. Mid-term Exam on concepts covered prior to the mid-term date:_30 points_
    2. PowerPoint Presentation on Case Study of Chosen Cultural

    Heritage Tourism Site or Event:                       _27 points_


    1. Final Exam on concepts covered between the mid-term and

    final exam _30 points_


    TOTAL POINTS: _100 points


    91-100 points = A

    81-90 points = B

    71-80 points = C

    61-70 points = D

    0-60 points = F


    • Communication – Significant
    • Critical Thinking – Significant
    • Cultural and Social Understanding – Significant
    • Information Literacy – Moderate
    • Personal Development – Significant
    • Quantitative Reasoning – Moderate
    • Scientific Reasoning – Moderate
    • Writing – Moderate to Significant



    Mountain Empire Community College is committed to academic quality and student success.  Elements that support both of these values are regular attendance and participation in class.  The college policy states that regular class attendance is required.


    The attendance policy in this class is regular and timely communication by distance education site visitation and posting, email, telephone, and meeting with instructor during office hours, as well as with cultural heritage event managers and staff, and fellow students.:



    Students may request academic accommodation for disabilities through the Office of Student Services. That office will evaluate the request and make recommendations for appropriate and reasonable accommodations, which the student will provide to the instructor. Individuals requiring temporary handicapped parking accommodations due to short-term illness should contact Student Services. All correspondence will be kept confidential.



    In the event of a College-wide emergency, course requirements, classes, deadlines, and grading schemes are subject to changes that may include alternative delivery methods; alternative methods of interaction with the instructor, class materials, and/or classmates; a revised attendance policy; and a revised semester calendar and/or grading scheme.


    For more general information about a College-wide emergency situation, please refer to:

    • College website
    • Emergency Text Messaging or Phone System (276-523-2400)

    In the event of a college-declared emergency, the instructor of this class will abide by MECC emergency guidelines. Emergency information can be obtained at 276-523-2400.


    CC licensed content, Original
    • TRV 295 Cultural Heritage Tourism Event Planning and Management Syllabus. Authored by: Mike Gilley. License: CC BY: Attribution
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