6.6: Classroom Preparation Assignments
- Page ID
- 22641
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- Marketing approach and target markets
- Electronic and traditional media
- The methodical approach you intend to use
- Incorporate position statement
- Example
-
Table of Contents – A Standard Outline Marketing Plan
- Vision
- Goals
- Purpose
- Customer
- Market Needs
- Market Trends
- Market Description
- Demographics
- Psychographics
- Behaviors
- Geographic Area
- Growth Projections
- Differentiators
- Direct Competition
- Indirect Competition Strategy
- Core Message
- Positioning Goal
- Key Strategic Indicators
- Core Branding Elements
- Colors
- Logo
- Images
- Product/Service Innovation
- Price Rationale
- Marketing Materials
- Marketing Story Case Study Plan
- Testimonial Plan
- Multi Media Materials
- Web Plan /Website Marketing +Strategy
- Content Strategy
- Search Engine Strategy
- Social Media Plan
- Social Networking
- Lead Generation Plan
- Advertising/Public Relations Referrals
- Direct Mail
- Mailing List Source & Follow-up
- Community Building Plan
- Loyalty Product/Service Offerings
- Critical Numbers
- Sales Forecast/Marketing Expense Budget
- Measurement Plans
- Key Marketing Metrics
- Marketing Training
- Marketing Organization
- How does marketing differ from selling?
- What does an effective marketing plan include and how does it differ from a business plan?
- How could a restaurant operation enter and expand within a segment and marketplace?
- What would be possible advantages offered by ‘technology’ to a foodservice operation?
- What are the two main types of sales promotions and what is the method?
- What techniques do ‘pull’ promotions utilize?
- What are the primary objectives of coupons and what advantages do they offer.