3.3: Formatting Document Content in Microsoft Word
By the end of this section, you will be able to:
- Format font types, sizes, and styles
- Modify paragraph styles in a document
- Use headings for reader and internal organization
- Adjust settings for how text and graphics flow together
You want your WorldCorp market trends report to look professional. To achieve this, you need to consider how the content should be formatted for its intended audience. Formatting applied to content includes line spacing, font type and size, alignment, and the use of organizational features like headers. Many employees in the organization, including those in upper management, will view the report, so you need the report to show your professionalism and skills in your role in the marketing department.
Formatting Font
There are many ways to change your text formatting in Microsoft Word. The most basic ways of adjusting your text are through the font, font size, and font style (bold, italic, or underlined).
The default Word font is currently Calibri. (Formerly, it was Times New Roman, and could change again.) Fonts are described as either serif or sans serif (Figure 3.14). A serif font is one that has short lines on the ends of the parts of each letter, whereas a sans serif (“without” serif) font doesn’t have those embellishments on the characters. Serif fonts are usually considered easier to read when there is a large amount of text being presented, and sans serif fonts are often considered to have a more contemporary look. For accessibility, simple fonts such as Arial are a better choice to accommodate all readers. Fonts that are curvy or more artistic in nature are difficult to read and decipher, particularly for people with vision-related impairment. However, curvy and artistic fonts may be used to attract attention and add flair to promotional materials, such as brochures.
You can select fonts using the drop-down menu within the Font options on the Home tab. There are many fonts in Word, most of which are not appropriate for business reports because they are too ornate or decorative. You should think carefully about the type of font you want to use and what it will convey to its readers. You want to stay professional and avoid “fun” fonts like Comic Sans and Papyrus. Font choice also affects the readability of your document. Script-like or blocky fonts can be difficult to read, especially with long documents. Additionally, some fonts are more appropriate for headings or logos instead of the body of a report or document.
Mac offers some fonts that are not included in the Microsoft OS version, and, by default, is missing some that can be added by downloading and loading the fonts into the application.
To adjust the font size, go to the Font Size drop-down menu, directly to the right of the Font menu on the Home tab. There are other ways to adjust the font in a selection in a document, but this is the most direct way to make the changes. The default font size is 12-point, but you may want to make your font larger or smaller. Most documents use fonts in sizes 10- to 12-point. For your market trends report, you will probably want an 11- or 12-point font for your main body text, and a larger size for your report title and section headings. You should ensure your font size is easily readable, especially if you plan to provide printed copies of your document.
You can apply additional styles to your font, such as bold, italic, or underline, using tools in the Font command group (Figure 3.15). There are also options for special text applications, such as adding superscripted text (text that is raised above the line) and subscripted text (text that appears below the line), and changing font color. Additionally, you can easily change the capitalization style through the Aa drop-down menu. This allows you to set a selection of text in all capitals, all lowercase, or to capitalize each word, such as is common in headers or titles.
Formatting Paragraphs
Paragraph formatting entails customizing the way the text appears on the page and how it flows from one paragraph to the next. Specifically, this includes line spacing, tab indentations, and alignment justification of text.
As you learned in Formatting Document Layout in Microsoft Word, line spacing determines how much space there is between the lines of text within a document. There are different advantages to single-spacing versus double-spacing . Most business documents, such as emails and printed letters, use single-spacing. This means that each line of text comes right after the other, with very little space between them. However, double-spacing may be used in working documents, and can be useful when there are multiple collaborators and you are using Track Changes. This allows for better visibility for the changes or edits, and makes it easier to see the revisions in progress. Double-spacing means that there is a complete line of space between lines. In addition to single-and double-spacing, users can use 1.5-spacing, or set custom spacing between lines within a paragraph (Figure 3.16).
You can also specify spacing between paragraphs, which is different from the line spacing within a paragraph. For example, you might want your paragraphs single-spaced, but want a visual break between paragraphs.
Paragraph separation is typically indicated in one of two ways: by indenting the first line of the paragraph with a tab indentation as Figure 3.17a shows, or by adding a space between paragraphs, as you can see in Figure 3.17b. In the latter case, the paragraph is usually not indented, as the space serves the same purpose as the indentation (i.e., to indicate a new paragraph). Most documents, including those used in business, have small 0.5” indentations at the start of each new paragraph as the default setting. If indentations are too small, they are difficult to distinguish, and large indentations can look awkward and confuse readers.
Paragraphs can also be formatted with different alignment , or justification , styles (Figure 3.18). In documents, the most common alignments for the body of the text are left-justified or fully justified . Left-justified means that the text all lines up in a straight line along the left margin, but where text ends on the right margin varies. Fully justified text lines up in a straight line along both the left and right margins. This produces a clean and professional look and is often used in publishing or print materials. However, full justification can also lead to awkward gaps within lines of text if the material contains a lot of long words or specialized content. Determining which alignment is appropriate for a document depends on the audience. For example, if you submit your WorldCorp market trends report for publication in an industry journal, it should be fully justified.
Other alignment options include centering text and right alignment. Centering is often used to give special treatment to a particular element of content. Right justification is often used in financial data, where, for example, numbers align best if they align on the right.
Headings
A heading helps readers understand the organization of a document by breaking it into meaningful chunks. Different heading levels can be used to create a hierarchy of content that also helps users best understand the material. In Word, headings can be set using styles that give them additional functionality, such as quickly displaying an outline of your document and providing the ability to link to or between sections. You can also generate a table of contents using headings.
As an example, let’s select three section titles from your market trends report. Let’s say that the major sections of your report are as follows:
- Introduction/Executive Summary
- Industry and Market Analysis
- Competition
- SWOT (strength, weaknesses, opportunities, threats)
- Recommendations/Key Findings
- Summary
Open a blank Word document and type in the first three headings from the list above. For each header, select the text, go to the Styles command group, and select Heading 1 (H1). H1 represents the top-level heading, which you might want to use for a title or a high-level section title. As you can see, the font size and the color changes automatically because you are selecting from the preset heading styles in Word. Repeat this formatting for your next two headings. If you open the Navigation pane, you will now see that your three H1 headings appear in outline format (Figure 3.19).
Heading hierarchies use the design of the heading to indicate levels of sections. The heading levels are usually referred to by numbers (such as Heading 1) and sometimes the shorthand H1, H2, H3 is used. Word’s default heading styles are designed to have a logical and intuitive hierarchy, which typically includes font size, and sometimes font style. In general, color should not be used to indicate levels in a hierarchy since this is neither logical (i.e., it is not clear why one color would be higher or lower than another) nor accessible (some colors are not readily conveyed to users who may be visually impaired or have other accessibility needs).
Adjusting Graphic and Text Layouts
If you are using graphics in your document, you will need to determine how the graphics and text should interact in the layout. When you insert a figure into a text document, the figure can be positioned in several ways in relation to the text using the text wrapping menu, as Figure 3.20 shows. Text wrapping refers to how the text is placed around an image or figure you place in the document. Text wrapping is accessed through the Layout tab in the Arrange command group. Your wrapping style may depend on the size of the graphic, as well as its purpose. If it is an important figure being discussed in the text and/or if it has a caption, you may want to clearly separate it from the text with the “Top and bottom” option, allowing the text to flow above and below the image, but not to either side of it. If the image functions more as a design element, such as a logo or photo to add interest, you might have the text wrap around it.
For example, let’s assume you want to add an image of one of WorldCorp’s products to the market trends report. As you may recall, WorldCorp sells products such as computer accessories, laptops, and TVs. When discussing trends in the laptop industry, you may want to include a picture of a laptop from a top-selling brand in the industry, such as HP. To insert the image into the report, place your cursor in the area of the report where you want the image. Then, copy and paste the image into the market trends report. Then, from the Layout tab, select the Wrap Text tool and select the appropriate text wrapping style to present a professional look for the inserted picture. The Wrap Text tool can also be accessed by right-clicking on the inserted image or figure, as shown in Figure 3.21.
Notice that you can change the wrapping style using the tool that appears in the upper-right corner of the image when you paste it in the document (Figure 3.22).