Skip to main content
Workforce LibreTexts

8.6: Chapter Review - Key Terms

  1. Last updated
  2. Save as PDF
  • Page ID
    32779

    • \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    \( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

    ( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\id}{\mathrm{id}}\)

    \( \newcommand{\Span}{\mathrm{span}}\)

    \( \newcommand{\kernel}{\mathrm{null}\,}\)

    \( \newcommand{\range}{\mathrm{range}\,}\)

    \( \newcommand{\RealPart}{\mathrm{Re}}\)

    \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

    \( \newcommand{\Argument}{\mathrm{Arg}}\)

    \( \newcommand{\norm}[1]{\| #1 \|}\)

    \( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

    \( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

    \( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

    \( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

    \( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vectorC}[1]{\textbf{#1}} \)

    \( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

    \( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

    \( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

    \( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

    \( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

    \(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)

    Key Terms

    access controls
    ability to restrict or limit user groups to viewing specific pages within a website
    algorithm
    program used by a search engine to arrange pages in order from the most relevant to the least
    backlink
    link to another website that is related to your site and is designed to increase the rank of your site
    blogging capability
    feature that allows anyone in the company to add content in a thread of posts
    calendaring
    feature that allows you to plan content by scheduling future dates and times to release information
    category
    method of organizing posts on a website so that visitors can sort them easily
    client side
    everything that is displayed or occurs on the user’s end of a web application or device, such as text and image
    content creation
    development of original content for social media
    content curation
    process of gathering information on a topic and then sharing it on social media with added value
    content editor
    allows users to easily review the style and format of the content in a document, which provides optimal design and readability
    content management lifecycle
    process for managing content through the seven stages of organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving
    content management system (CMS)
    application that uses a set of processes to manage web content, allowing multiple contributors to collect, create, edit, and publish content
    content syndication
    allowing content on one site to be hosted on another site to reach a larger audience
    crawling
    process by which a search engine collects data from the internet
    engagement
    any interaction between two parties on social media platforms, such as sharing, linking, or commenting
    engagement management (EM)
    systematic approach that begins with the sales process and ends with engagement closing
    enterprise content management
    system that facilitates the life cycle of content within an organization by creating a timeline for content to be created, approved, and distributed
    hashtag
    word or keyword phrase preceded by a hash symbol (#); used to pull up and filter content
    indexing
    process by which search engines visit pages, analyze their content, and store the information in an index
    keywords
    specific words and phrases in your web content that make it easy for your site to populate within search engines
    library
    where content in CMS programs are organized and stored
    long-tail keyword
    extended key words that are more descriptive and provide more specific internet search results
    mobile content management system (MCMS)
    CMS that hosts a data store in a centralized location and allows content to be managed for multiple platforms
    open-source CMS
    CMS that is maintained by a community of developers and is open to the public
    PageRank
    algorithm used to help business owners promote online visibility by increasing the number of internet search results for a website
    pages
    framework that makes up a website
    plug-in
    extension or app that customizes and enhances the functionality of a website
    post
    piece of information that can be added to your website and listed in order from oldest to newest
    proprietary CMS
    CMS that is owned by the individual or group that created it and can be used only by those who purchase a license key
    RSS (Really Simple Syndication)
    method of delivering posts to a website
    search engine optimization (SEO)
    using keywords to help content on your site reach audiences
    serving
    process by which a search engine determines the best results based on user language, location, device, and queries
    social media analytics
    information gathered and measured to support business decisions
    social media content management
    process of creating, scheduling, publishing, and analyzing content for all your media platforms
    tag
    keyword for specific content on the site that can be used to organize information
    Web 2.0
    websites that provide two-way communication or interaction
    web analytics
    insights or data that can be evaluated against company objectives
    web content management system (WCMS)
    software content management system that offers website authoring, collaboration, and administration tools
    web crawler software
    computer software that scans the internet for certain words, tags, and links based on a particular search term
    widget
    tool that can be used to embed consistent information, such as advertising, on headers, footers, and sidebars within a website
    Wordpress dashboard
    main screen that allows you to see the administration of a website
    WYSIWYG (What You See Is What You Get)
    editing software that allows content to be displayed in the same format it will appear when printed or shown

    This page titled 8.6: Chapter Review - Key Terms is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by OpenStax via source content that was edited to the style and standards of the LibreTexts platform.