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8.6: Chapter Review - Key Terms
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Key Terms
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access controls
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ability to restrict or limit user groups to viewing specific pages within a website
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algorithm
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program used by a search engine to arrange pages in order from the most relevant to the least
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backlink
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link to another website that is related to your site and is designed to increase the rank of your site
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blogging capability
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feature that allows anyone in the company to add content in a thread of posts
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calendaring
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feature that allows you to plan content by scheduling future dates and times to release information
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category
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method of organizing posts on a website so that visitors can sort them easily
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client side
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everything that is displayed or occurs on the user’s end of a web application or device, such as text and image
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content creation
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development of original content for social media
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content curation
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process of gathering information on a topic and then sharing it on social media with added value
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content editor
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allows users to easily review the style and format of the content in a document, which provides optimal design and readability
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content management lifecycle
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process for managing content through the seven stages of organization, creation, storage, workflow, editing/versioning, publishing, and removal/archiving
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content management system (CMS)
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application that uses a set of processes to manage web content, allowing multiple contributors to collect, create, edit, and publish content
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content syndication
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allowing content on one site to be hosted on another site to reach a larger audience
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crawling
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process by which a search engine collects data from the internet
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engagement
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any interaction between two parties on social media platforms, such as sharing, linking, or commenting
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engagement management (EM)
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systematic approach that begins with the sales process and ends with engagement closing
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enterprise content management
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system that facilitates the life cycle of content within an organization by creating a timeline for content to be created, approved, and distributed
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hashtag
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word or keyword phrase preceded by a hash symbol (#); used to pull up and filter content
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indexing
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process by which search engines visit pages, analyze their content, and store the information in an index
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keywords
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specific words and phrases in your web content that make it easy for your site to populate within search engines
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library
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where content in CMS programs are organized and stored
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long-tail keyword
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extended key words that are more descriptive and provide more specific internet search results
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mobile content management system (MCMS)
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CMS that hosts a data store in a centralized location and allows content to be managed for multiple platforms
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open-source CMS
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CMS that is maintained by a community of developers and is open to the public
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PageRank
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algorithm used to help business owners promote online visibility by increasing the number of internet search results for a website
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pages
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framework that makes up a website
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plug-in
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extension or app that customizes and enhances the functionality of a website
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post
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piece of information that can be added to your website and listed in order from oldest to newest
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proprietary CMS
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CMS that is owned by the individual or group that created it and can be used only by those who purchase a license key
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RSS (Really Simple Syndication)
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method of delivering posts to a website
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search engine optimization (SEO)
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using keywords to help content on your site reach audiences
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serving
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process by which a search engine determines the best results based on user language, location, device, and queries
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social media analytics
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information gathered and measured to support business decisions
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social media content management
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process of creating, scheduling, publishing, and analyzing content for all your media platforms
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tag
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keyword for specific content on the site that can be used to organize information
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Web 2.0
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websites that provide two-way communication or interaction
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web analytics
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insights or data that can be evaluated against company objectives
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web content management system (WCMS)
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software content management system that offers website authoring, collaboration, and administration tools
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web crawler software
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computer software that scans the internet for certain words, tags, and links based on a particular search term
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widget
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tool that can be used to embed consistent information, such as advertising, on headers, footers, and sidebars within a website
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Wordpress dashboard
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main screen that allows you to see the administration of a website
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WYSIWYG (What You See Is What You Get)
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editing software that allows content to be displayed in the same format it will appear when printed or shown