17 .
Think about an organization you are involved with or perhaps where you work. What tools would you use to promote the organization or business? Are there specific social media platforms that can be utilized? What functionality would you want to have with the website?
19 .
As a consultant, you are approached by a small venture that wants to know which type of CMS they should use for their nonprofit, which promotes awareness of recycling in the community. They have about ten employees, one of whom is responsible for adding and managing content about the company’s mission. Write an email responding to the client about which CMS you suggest and why.
23 .
Go to the website of your favorite retailer. Looking at the content on the site, what are some categories and key terms that should be used for SEO? Now go to a specific product on the site. Does the URL follow the guidelines covered in the section? What suggestions do you have to improve the URL?
24 .
Develop a one-week content calendar for an upcoming pet adoption event focused on cats available at Happy Tails WC and include various platforms such as Facebook, LinkedIn, Instagram, and X (Twitter).