10.1: Part I- Professional Development
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- 35806
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Professional development is ongoing education and training related to career progress, continual improvement, and staying abreast of changes and technologies related to one’s profession.
In real estate, as in many other professional industries, the individual is responsible for engaging in required professional development. Professional development is not required in every type of real estate career or by every employer, but it is often recommended or optional.
Professional development may include general topics related to professionalism, such as communication, teamwork, and leadership. You may also find seminars, webinars, or classes related to these topics within the context of real estate, as in “Client Communications for REALTORs (R)” or “Building your Real Estate Sales Team.” Professional development may also address specific topics focused on a certain career field, such as how to use new real estate software programs, complete California listing agreements, improve your escrow tracking, or updating your sales techniques.
An individual interested in participating in professional development will find various opportunities for either general or specific topics from many sources, including online websites. In large companies, employers’ human resources departments typically offer professional development courses, and local community colleges frequently offer ongoing courses in particular vocational fields. Professionals can also complete training or courses in their field in available articles, videos, audios, and books.
Some large real estate brokerages provide extensive training resources and even individual coaching. This is one of the questions that you will want to research when you are deciding which broker you prefer to work with. The National Association of REALTORS ® (NAR) and state organizations, such as the California Association of REALTORS®, provide excellent material in their magazines, newsletters, or websites. NAR also offers programs and services to help members build knowledge and skills. Upon members’ completion of some of its programs, NAR awards specific designations and certifications that members can use to demonstrate their skills. See the boxes below for details.
When professional development is not required, why would a real estate professional invest the time and effort required? Potential benefits of completing professional development include the following and more.
- Extended knowledge. Learn more about your career field and stay abreast of industry updates.
- Designations and certifications. Enhance your public image by using designations and certifications to show your areas of expertise.
- Enhanced self-confidence. Instill a positive belief in your skills, strengths, talent, and perception of your own credibility.
- Increased networking opportunities. Meet like-minded people and build your sphere of influence.
- Connecting with colleagues. Build good working relationships.
- Resumé building. Complete courses that add value to your experience, especially those respected by prospective clients, employers, and colleagues.
- Future building. Identify skills, knowledge, or trends that may earn a promotion or benefit your career in the long run.
Most professional development training courses charge a fee to attend, but employers who request that their employees attend usually sponsor or pay for it. On the other hand, independent contractors often pay all of their own costs to participate in professional development opportunities.
In short, enhance your skills, expand your knowledge, and stay abreast of industry changes and new or revised laws and regulations.
Professional Development Opportunities from the National Association of REALTORS®
The National Association of REALTORS® and its affiliated Institutes, Societies, and Councils provide a wide range of programs and services that help members increase their skills, proficiency, and knowledge. Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses.
Source: www.nar.realtor
Members of the National Association of REALTORs(R) are eligible to earn its various credentials, that is, its designations and certifications. A designation requires annual dues, while a certification requires an application fee but no annual dues. Otherwise, the differences between the two lie in the topics and their depth of coverage. See the lists of NAR designations and certifications below.
Source: NAR Website (https://www.nar.realtor/education/designations-and-certifications )
Designations and certifications indicate your areas of expertise, specialization, and areas of advanced training. The GRI, for example, indicates that an agent or broker has completed the extensive program of the Graduate REALTOR(R) Institute; SRES®, or Seniors Real Estate Specialist®, indicates that you have received training for working with seniors and senior housing; ABR®, or Accredited Buyer's Representative, tells potential clients that you are qualified to work with buyers. As you can see, some designations are tailored to potential clients, while others would probably be more easily recognized only by fellow REALTORs®.
Generally speaking, these programs provide you professional knowledge and expertise to help you better serve and protect yourself and your clients.
- Accredited Buyer's Representative / ABR®
- Accredited Land Consultant / ALC
- Certified Commercial Investment Member / CCIM
- Certified International Property Specialist / CIPS
- Certified Property Manager® / CPM®
- Certified Real Estate Brokerage Manager / CRB
- Certified Residential Specialist / CRS
- Counselor of Real Estate® / CRE®
- General Accredited Appraiser / GAA
- NAR's Green Designation / GREEN
- Graduate, REALTOR® Institute / GRI
- Performance Management Network / PMN
- REALTOR® Association Certified Executive / RCE
- Residential Accredited Appraiser / RAA
- Seller Representative Specialist / SRS
- Society of Industrial and Office REALTORS® / SIOR
- Seniors Real Estate Specialist® / SRES®
- At Home With Diversity® / AHWD
- Broker Price Opinion Resource / BPOR
- Certified Real Estate Team Specialist / C-RETS
- Digital Marketing: Social Media
- e-PRO®
- Home Finance Resource (HFR)
- Inside Sales Agent
- Luxury Homes Certification / LHC
- Military Relocation Professional / MRP
- Pricing Strategy Advisor / PSA
- Real Estate Negotiation Expert / RENE
- Real Estate Investing / REI
- Resort & Second-Home Property Specialist / RSPS
- Short Sales & Foreclosure Resource® / SFR®
- Smart Home
REALTOR® certifications and designations are discussed in detail on the NAR website. (https://www.nar.realtor/education/designations-and-certifications )
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