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4: User Centered Design- Design an iPhone App

  • Page ID
    4439
    • Anonymous
    • LibreTexts

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    • 4.1: MIS and Marketing
      This page explores the integration of Management Information Systems (MIS) with marketing, specifically in designing an iPhone app. It covers concepts like target market, demographics, and niche marketing, urging students to create fictional personas for their audiences.
    • 4.2: Laws of Branding
      This page outlines branding strategies for apps, stressing the need for unique names and color schemes to enhance visibility. It warns against the "Law of the Generic," advocating for the avoidance of common terms that create confusion, as seen in successful photography apps that omit "camera." The importance of distinctive colors for brand differentiation is emphasized, highlighting Tiffany's blue as a prime example.
    • 4.3: Icon Design
      This page discusses the significance of designing effective app icons that act as logos in stores, stressing simplicity to ensure clarity at small sizes. It uses the NFL's logo redesign and the Obama campaign logo to illustrate impactful design. The text emphasizes creating emotionally resonant icons and highlights the importance of thoughtful font, color, and graphic choices to convey specific messages clearly.
    • 4.4: Plan and Design Your App
      This page discusses a project for designing an iPhone app to solve a business issue, with a focus on brainstorming, market targeting, and process flows. The example app, "Hi Mom," aims to ease parental concerns for students. It suggests using a MockApp template for mockups and highlights crucial iPhone interface design elements. Assignments involve defining market segments, creating personas, and generating process flow diagrams.


    This page titled 4: User Centered Design- Design an iPhone App is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Anonymous via source content that was edited to the style and standards of the LibreTexts platform.